New York Magazine Daily Intel : 21 New Media Innovators De Rosa’s career track sounds like a paraphrase of Hunter Thompson’s words: When the media world gets social, the social media guys go pro. He started by running a few sites catering to Giants and Mets fans, and co-founded Neighborhoodr, a network of local news blogs. While he eventually landed a non-editorial job on the business side of Reuters, in his spare time he was becoming the biggest name on Tumblr with his blog SoupSoup. Its hook was to use Tumblr’s reblogging functionality to create a polished, full-fledged blog based on nothing more than de Rosa’s winningly idiosyncratic taste in news, photos, and video. It didn’t take Reuters all that long to figure out there was some serious unused editorial talent in the building: They hired de Rosa as the company’s social media manager earlier this month. He’s now hard at work plugging the reporting juggernaut into what’s loosely called the “ambient wire,” that is the news-spreading apparatus made up of social networks. De Rosa not only alerts Twitter and Tumblr to what Reuters is doing; he also alerts Reuters’ editors to what Twitter and Tumblr are doing.

New York Magazine

De Rosa’s career track sounds like a paraphrase of Hunter Thompson’s words: When the media world gets social, the social media guys go pro. He started by running a few sites catering to Giants and Mets fans, and co-founded Neighborhoodr, a network of local news blogs. While he eventually landed a non-editorial job on the business side of Reuters, in his spare time he was becoming the biggest name on Tumblr with his blog SoupSoup. Its hook was to use Tumblr’s reblogging functionality to create a polished, full-fledged blog based on nothing more than de Rosa’s winningly idiosyncratic taste in news, photos, and video. It didn’t take Reuters all that long to figure out there was some serious unused editorial talent in the building: They hired de Rosa as the company’s social media manager earlier this month. He’s now hard at work plugging the reporting juggernaut into what’s loosely called the “ambient wire,” that is the news-spreading apparatus made up of social networks. De Rosa not only alerts Twitter and Tumblr to what Reuters is doing; he also alerts Reuters’ editors to what Twitter and Tumblr are doing.

New York Magazine Daily Intel : 21 New Media Innovators De Rosa’s career track sounds like a paraphrase of Hunter Thompson’s words: When the media world gets social, the social media guys go pro. He started by running a few sites catering to Giants and Mets fans, and co-founded Neighborhoodr, a network of local news blogs. While he eventually landed a non-editorial job on the business side of Reuters, in his spare time he was becoming the biggest name on Tumblr with his blog SoupSoup. Its hook was to use Tumblr’s reblogging functionality to create a polished, full-fledged blog based on nothing more than de Rosa’s winningly idiosyncratic taste in news, photos, and video. It didn’t take Reuters all that long to figure out there was some serious unused editorial talent in the building: They hired de Rosa as the company’s social media manager earlier this month. He’s now hard at work plugging the reporting juggernaut into what’s loosely called the “ambient wire,” that is the news-spreading apparatus made up of social networks. De Rosa not only alerts Twitter and Tumblr to what Reuters is doing; he also alerts Reuters’ editors to what Twitter and Tumblr are doing.

New York Magazine

De Rosa’s career track sounds like a paraphrase of Hunter Thompson’s words: When the media world gets social, the social media guys go pro. He started by running a few sites catering to Giants and Mets fans, and co-founded Neighborhoodr, a network of local news blogs. While he eventually landed a non-editorial job on the business side of Reuters, in his spare time he was becoming the biggest name on Tumblr with his blog SoupSoup. Its hook was to use Tumblr’s reblogging functionality to create a polished, full-fledged blog based on nothing more than de Rosa’s winningly idiosyncratic taste in news, photos, and video. It didn’t take Reuters all that long to figure out there was some serious unused editorial talent in the building: They hired de Rosa as the company’s social media manager earlier this month. He’s now hard at work plugging the reporting juggernaut into what’s loosely called the “ambient wire,” that is the news-spreading apparatus made up of social networks. De Rosa not only alerts Twitter and Tumblr to what Reuters is doing; he also alerts Reuters’ editors to what Twitter and Tumblr are doing.

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Bio:

"I follow the better chef Twitterers: José Andrés is particularly prolific and fun. René Redzepi. David Chang, Mario Batali, Eric Ripert — we’re all friends so we tweet each other pictures of what we’re eating. I also follow AntDeRosa on Twitter. It’s by a Reuters guy, I don’t know his real name. I’m a political junkie, and his interests seem to mirror my own. - Anthony Bourdain

Anthony is the Reuters Social Media Editor, integrating the “ambient wire” that exists on social networks, where news now breaks before anywhere else, into Reuters platforms. He's also host of Reuters TV's "Tech Tonic" and a Reuters columnist.

The New York Times declared him "The undisputed King of Tumblr" based on soupsoup.tumblr.com which according to Compete is in the top 25 of over 2.3 million tumblogs and among the top 200 blogs in the world listed on Technorati.

Mashable named it one of the best tumblrs of 2008.

On Feb 23, 2010, Soup cracked the Technorati Top 100.

Soup was recently cited as a reliable source for news on ABC World News.

NBC New York chose him as one of the top 20 people to follow on Twitter.

Tumblr founder David Karp told CNN that Soup is one of his favorite tumblr blogs.

Jon Stewart recently cited "Soup" on an episode of The Daily Show.

Details magazine named him one of twelve social media mavericks.

Time magazine called Soup a must-see Tumblr.

Gizmodo named him one of the most viral people on the Internet.
Read what others have said about "Soup" here.

For a full list of projects and bio, check here.

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